The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
The 2025 Autumn/Winter collection explores the themes of information overload, uncertainty, and the “truths” conveniently edited to serve specific agendas. In today’s world, fragmented narratives spread rapidly through social media and mass media, cut and rearranged by the intentions or emotions of others, often transforming into something entirely different. The line between truth and fabrication has grown increasingly blurred, and we now live our daily lives within a collage of constructed realities.In response to this phenomenon, IDENT translates these concerns into clothing through the practice of upcycling.Intentional fake constructions, inverted patterns, patchworks, and asymmetry reassemble existing elements into new forms, making visible the distortions and imperfections that quietly inhabit our everyday lives. Amid the chaos of cut-and-pasted information, we believe in choosing our own perspective and living with conviction. IDENT sees fashion as a positive force—one that can empower us to navigate a fragmented world.——
